This time last year, the hospitality market was abuzz about the impending initial public offering by HomeAway®, a large national online listing for vacation houses for rent. Lots of discussion centered around enthusiasm for growth prospects for the national vacation rental market. Lets look back at this along with an evaluation of prospective vacation house rental growth in Orlando.
First, why do vacation rentals not comprise a larger share of the overall lodging accommodations market in the United States? In fact, according to PhoCus Wright hospitality research, only 10% of American households have experienced a vacation rental. According to a recent article in the Travel Weekly newspaper, this is related to:
- American consumers feeling a sense of confidence in the quality of rental homes
- Americans purchasing a hospitality product often with no brand affiliation
We would like to add a third factor, which especially relates to vacation houses in Orlando Florida. This would be the stigma in some quarters relating to home foreclosures in some areas of Central Florida. However, this is a non-issue especially if one rents from a reputable management company which we always recommend.
In the last 9 months to a year, the market for vacation rentals continues to prosper especially in robust tourist markets. Vacation houses in Orlando for instance are being propelled by the improving economy and robust ticket sales at the Central Florida parks. HomeAway® and VRBO Florida® have added a needed brand presence for vacation home awareness, but a primary driver seems to be state of the overall economy more than most other factors.
Another primary factor for growth is the quality of the underlying vacation experience with a house rental. Our intuition that vacation houses for rent in Orlando will increase at a trajectory related to referrals and recommendations by trusted friends and family members is important for any business. As they say, positive word-of-mouth feedback by these trusted individuals will highly influence anyone thinking a about vacation houses for rent as a viable lodging option.
This vacation home blog is dedicated to solving or at least assisting with the quality levels assigned to various communities in Clermont, Davenport, Kissimmee and Orlando. We assign star ratings to various resort communities based on several factors including homes, location, amenities and resort facilities. Click on an individual community review on our home page.
We’ve also made the case that many of the resorts we review do have some brand awareness, but these relate to the resorts themselves and not a national brand per se. Just ask any guests that have stayed at Windsor Hills, Emerald Island Rental Homes, BellaVida or Encantada Resort Orlando. Our experiences have lead to very positive guest feedback from the guest experiences at these and other resorts.
Check-out our trusted reviews of over 80 resort communities in Central Florida. You’ll find that staying in a vacation house in Orlando Florida is the best decision you or your group or family will ever make. Have a great vacation!