Most Orlando resorts will be bolstered by increases in the European online travel market in 2010. A new study produced by PriceWaterhouseCoopers projects that although overall European travel will be stagnant, online travel booked by Europeans will increase roughly 15% in the coming year.

The European market is a critical component for robust tourism in Florida. Orlando resorts that place themselves in a good strategic position to capture their fair share of the online market will survive and even prosper in this economic downturn.

The PriceWaterHouseCoopers study also indicates that by the latest numbers there are over 46 million internet users in the United Kingdom and 252 million in North America. The New Media Trend Watch, an influential newsletter published by the European Travel Commission, also noted the rise of “infomediaries” that add value vis-a-vis reviews, price comparisons, etc… and are critical to the success of online travel. Examples of these types of websites would be TripAdvisor Orlando and this website which is anchored by reviews of most resort communities in Orlando, Davenport and Kissimmee.

For online travel to grow and prosper, a continuous source of reliable and compatible consumer information is needed for online travellers. The same can be said for the Orlando vacation rentals market. This website is dedicated to professionally covering the vacation home market with credibility to the online consumer. Travellers to Orlando can expect reliable and trustworthy reviews of over 80 resorts and resort communities in the area. These reviews are also regularly updated and revised to best reflect changing conditions at each of the Orlando area resorts.

Orlando and Kissimmee Florida Resorts